Usability testing is aimed to evaluate your web page by testing it with representative users. You might determine whether all of the four fields should be correct all the time or you can tolerate mistakes in one of the fields. *. In-person tests are done in a testing lab or office, in the presence of a professional moderator who observes participants as they complete the test. One of the easiest ways to get started with usability testing is session recordings. Typically, stakeholders also watch the proceedings and take notes behind a one-way mirror in the testing area. Navigation testingcontains the next verifications: 1. The benefits of conducting this test type are that you can get high-quality findings quickly while keeping the participants feel comfortable. First, let’s have a web testing checklist: 1. Every website, app, or tangible product should go through some degree of UX & usability testing. This testing involves a group of representatives to give feedback about your website’s quality. Session recordings use software to record the actions that real (but anonymized) people take on a website such as mouse clicks, movement, and scrolling. While it is always recommended to do one test at a time, the most important thing is to define your goal clearly so you can measure the test well. Try to... Planning a Usability Test. All pages of your site are understandable and easy to use 2. These three types of usability testing methods have their own pros and cons, so you should choose the best type(s) for your website. Synchronous usability testing methodologies involve video conferencing or employ remote application sharing tools such as WebEx. Compared to remote tests, in-person tests provide extra data points, since researchers can observe and analyze body language and facial expressions. There is an access to the Main menu from all pages Content testingchecklist: 1. Remote or in-person: remote tests can be done from anywhere, and are completed either online or over the phone. Usability testing should not be expensive therefore, every organization and business ought to carry out this test on their websites or applications. That being said, when conducting the test, you have to make it consistent in terms of the task and the order — even for unmoderated remote users. Man … Usability testing example 3: natural test A natural usability test means that the users are not directly notified or provided any set of test tasks. For eye tracking, you can try Gazepoint or RealEye that will collect data of what people see through the webcams. Compatibility testing 5. Using this method, you can use your own tools online and reach as many participants as you need from around the world. Card sorting, described above, can also be conducted in an unmoderated and remote manner if you skip the debrief session afterward. Usability testing is a process used to evaluate a product, which in this case is your website or online store, by testing it on real users. However, in-person testing is usually expensive and time-consuming: you have to find a suitable space, block out a specific date, and recruit (and pay) participants. Depending on the type of testing, you can summarise the findings and organize the reports according to your goals. Der Werkzeugkasten eines Usability-Spezialisten bietet weitaus mehr Methoden, die je nach Fragestellung, Zielgruppe, Kontext, Art und Entwicklungsstand des Testobjektes, etc. Test subjects complete tasks on computers/mobile devices while a trained moderator observes and asks questions. For example, do you only want to know how users will book a ticket successfully? Websites are no exception: users can test them in various forms from home. Im Anschluss an die unterschiedlichen Tests diskutieren Testleiter und -Beobachter dazu einzelne Usability-Probleme und geben Vorschläge für die Weiterentwicklung des gesamten Produkts oder der Website. Let’s say you might want to include the ease of finding the right booking page as an indicator. Breaking your analysis down into steps can help you organize your findings in an understandable way. These three testing methods generate different types of information: Each usability testing method gives answers to your research questions. It’s used for testing prototypes, websites, apps, devices, and other products and services. Suryadi, an avid content writer with years of IT experience, keeps on pursuing opportunities to engage with more people through articles about WordPress and other issues. Another method is using spreadsheets to categorize things such as pros and cons, major and minor issues, normal and critical problems, etc. 6min Read. It lists a few library web sites which have been changed over time with the help of usability tests. This is faster and less expensive than moderated sorting (though you miss out on the opportunity for follow-up questions), and users can complete the test at their convenience. However, a combination of these smaller tests will still help you produce valuable insights and will be easy enough for you to set up today: User testing Source: Prototypr. They often dedicate a very limited amount of time to do such things. Usability testing is a powerful tool for evaluating a website's functionality and making sure people can navigate it efficiently. There are no grammar and spelling mistakes 2. In a phone usability test, a moderator verbally instructs participants to complete tasks on their computer and collects feedback while the user's electronic behavior is recorded remotely. Sign up for a free Hotjar account and SEE how visitors use your website. The present paper discusses usability and usability testing methods. Agile UX-Tests sind ist ideal für … Ausgewählte UX Methoden im Überblick. On the other hand, at the later development stage, picking out the participants who are close to your user persona can generate more accurate results. • If you want to get started with usability testing right away, you can try running a remote, unmoderated test. Ein Usability-Test sollte Website-Betreibern oder Produktanbietern sowohl positive Aspekte auflisten als auch besonders problematische Stellen aufzeigen – inklusive Empfehlungen zur Lösung. These tests are easy to set up, and depending on your traffic and the scope of the test, you can get results in a matter of days (or even hours). Scripted or unscripted: scripted tests take users through a set of specific, predetermined tasks to see how they respond to and interact with particular pages or elements on your site or app. Quantitative usability testing is best for collecting benchmarks. Furthermore, every method has it’s own strengths and weaknesses, and it’s usefulness heavily depends on your current situation. The task scenario is something like what we have mentioned earlier about booking a one way cheapest flight on a certain date. However, the development stages and the method of testing determine how many participants are needed. During his free time, he enjoys playing Clash Royale. Conversely, an unmoderated test is done without direct supervision; participants might be in a lab, but it's more likely they are in their own homes and/or using their own devices to browse the website that is being tested. Remote usability testing allows you to conduct user research with participants in their natural environment by employing screen-sharing software or online remote usability vendor services. A major benefit of lab usability testing is the control it provides: all sessions are run under the same standardized conditions, which makes it especially useful for comparison tests. You’ll be able to test usability of your website and achieve ux nirvana. Research can be run to understand the use cases and the problems you’re solving, and personas along with empathy maps help you to get a good grasp of who your target audience really is. It is vital to recruit participants who are similar to your site users for your usability testing. Basically, guerrilla testing means going into a public place such as a coffee shop to ask people about your prototype. Unscripted tests let you observe users’ movements and actions while they take natural steps without any guidance or direction. Learn more about each of these 8 benefits to usability testing in the first section of this guide. Card sorting involves placing concepts on virtual note cards and allowing participants to manipulate the cards into groups and categories. Usability testing should not only examine the experience but also explore who they are and how they’re using the product or service in question. There are some popular techniques for this usability testing type: This type of usability testing is neither on-site nor moderated by the researchers to eliminate any problems that might occur. The examples of Lab testing and guerilla testing (mentioned earlier on this page) are two types of in-person, moderated usability tests. Write out different features of your product or site, and people will sort them into groups. This type of usability research takes place inside a specially built usability testing lab. The techniques listed below are occasionally labeled as usability testing—and although they technically are not, they can (and should) be used in conjunction with usability testing to generate more comprehensive results: With so many different usability testing methods, we won’t blame you if you don’t immediately know what's right for you. This is an easy way to collect a large amount of qualitative data about people’s first impressions and reactions to your site. Session recordings are a fantastic way to spot major problems with a site's intended functionality, watch how people interact with its page elements such as menus and Calls-to-Action (CTAs), and see places where they stumble, u-turn (go back to a previous page quickly after landing on a new one), or completely leave. Usability Testing is a technique used to evaluate a product (in this case a website) by testing is on users. Usability testing is the practice of testing how easy a design is to use with a group of representative users. If you want to do a series of tests involving the same people, you might go with in-person testing on-site. If you do the test alone, you can create a customer journey map. Learn how your comment data is processed. WebEx and GoToMeeting are the most commonly used technologies to conduct a synchronous remote usability test. It is often conducted repeatedly, from early development until a product’s release. Participants are asked to complete a number of tasks, while researchers watch, listen, and take notes. Numerous tools are available to address the needs of both these approaches. Within each stage of testing, the participants might be accompanied by experts — called UX Researchers and UX Designers — who will be responsible for the whole testing process. Comparative research tests ask users to choose between different solutions, pages, or elements, and can be used to compare your website or app with competitors. As a general rule of thumb, use moderated testing to investigate the reasoning behind user behavior, and unmoderated testing to test a very specific question or observe and measure behavior patterns. Before you pick a user research method, you must make several decisions about the type of testing you need based on your resources, target audience, and research objectives (aka: the questions you want to get an answer to). Explorative, assessment, or comparative research: explorative research tests ask users open-ended questions to gather their opinions and insight about concepts of your site or app. Usability testing lets you experience your site or app from the users’ perspective so you can identify opportunities to improve the user experience. Doch dies ist nur die Spitze des Eisbergs. So here’s a recommendation: start small and take your first step. Je nach Bedarf kommen unterschiedliche Methoden zum Einsatz. Usability testing methods for websites. Performance testing 6. This is to make sure they see how users react to their landing page, product page, and so on. There are many online services that would help you to conduct such testing. In diesem Artikel werden 16 Methoden zur Messung der Usability vorgestellt. Usability testing is one such method of user research or review, which is used to validate the design decisions for an interface as well as to verify its quality, accessibility, and usability by testing it with representative users. The method you choose will depend on both your resources and your objectives. Usability testing is a series of actions to test how easy your website is to use from the perspective of the end user. Having an attractive website is vital. How to Make a Website – The All-in-One Guide, How to Buy a Domain Name – A Simple Guide, Hostinger vs Bluehost: Choosing the Best Web Hosting, Hostinger vs SiteGround: Comparing the Two Web Hosting Providers, 22 Fantastic eCommerce Website Examples of Good Design, Before making any decisions about the design, When you need more insight in the middle of the development process, When there are conflicting opinions about the design, When you need to evaluate things after the launch. They may interject if a participant gets stuck, but otherwise, they remain quiet and concentrate on taking notes. They are asked to perform a quick usability test, often in exchange for a gift card or other incentive. This testing involves a group of representatives to give feedback about your website’s quality. Its results show designers and product managers how people and potential customers naturally organize information, which can help make a site more intuitive to navigate. Since just about everything can fall under this category, we are going to focus on web-based interactions and highlight some main considerations when embarking on advanced UX & usability testing with biometrics. The cost of unmoderated testing is lower, though participant answers can remain superficial and follow-up questions are impossible. Remote testing doesn’t go as deep into a participant’s reasoning, but it allows you to test large numbers of people in different geographical areas using fewer resources. Everyone develops his or her own ways of testing, and combines different methods and website usability testing tools from other experts and practitioners. However, these tests are expensive and usually based on a small population size (8-10 participants per research round) in a controlled environment, which is not necessarily reflective of your actual customer base and/or real-life use conditions. As we previously mentioned, the method you use for usability testing is crucial. Your audience may not even be aware that you are conducting a usability test. Guerrilla testing is used to test a wide cross-section of people who may have no history with a product. It's a quick way to collect large amounts of qualitative data that validate certain design elements or functionality—but it's not a good method for extensive testing or follow-ups, as people are usually reluctant or unable to give up more than 5-10 minutes of their time. This is important to get memorable information. Usability testing lets you experience your site or app from the users’ perspective so you can identify opportunities to improve the user experience. Usability testing methods for websites are all about finding out what the experience of an end user of a website is like. Moderated testing usually produces in-depth results thanks to the direct interaction between researchers and test participants, but can be expensive to organize and run (e.g., securing a lab, hiring a trained researcher, and/or providing compensation for the participants). Focusing on bringing the best user experience, usability testing should cover all the development processes of website creation. While you might use random participants, you should not use random techniques for a single session. It helps to define user ability to learn to operate, prepare inputs for, and interpret outputs of your site. It helps create a website/product that connects with users and establishes credibility, builds trust, and ensures customer satisfaction. No worries — we’ll give you a brief intro to user research methods and user testing. It’s low cost and relatively simple testing that enables real user feedback. Phone interviews are an economical way to test users in a wide geographical area. Cost: an eye-tracking study requires you to rent a lab with special equipment and dedicated software (plus the trained technician who can help you calibrate the device). If you don’t have the best tools for remote testing, you might bump into unclear results for certain points. Functionality Testing 2. The examples of session recordings and first-click tests (mentioned earlier on this page) are two types of remote, unmoderated usability tests. The participant is asked a question like “Where would you click to buy this product?” and the software records where they direct their mouse. One of the easiest ways to get started with user testing is through session recordings: this remote and unmoderated technique helps you identify usability issues with your site by just watching real people interact with your site pages and elements. Since no one can design the perfect product from the get-go, it’s a good way to expose flaws and gain new insights. There are different usability testing methods within each of the above types, and you can combine some of the approaches to develop a test based on your needs and resources (i.e., time, effort, and budget). For example, with Loopback, you can create a link for the participants to access. To achieve this, you need to conduct website usability tests. This gives you many of the benefits of testing in a controlled atmosphere and reduces the possibility that a moderator could lead or influence participants with their questions. Website usability testing is a complex procedure that is aimed to evaluate the website’s ease of use and technical functionality. UX Design Process. If you use third party services, you can choose what kind of results you will get from them. • If you have time (and some room in your budget), you might want to try an in-person, moderated test. The usability testing you do should be effective and efficient. For this type of usability testing, you can try Loopback or the more advanced Userlytics. There are a vast number of usability testing for websites methods, we will list here the most common ones: Hallway usability testing: according to this method, random individuals (as opposed to experts) are chosen to test a website. The three overall usability testing types include: A moderated testing session is administered in person or remotely by a trained researcher who introduces the test to participants, answers their queries, and asks follow-up questions. The users are usually observed by researchers working for a business. Occasionally, those groups are prelabeled (closed card sort). Usability testing is a method of testing the functionality of a website, app, or other digital product by observing real users as they attempt to complete tasks on it. By analyzing where users direct their attention when asked to complete a task, the machine can create heatmaps or movement pathway diagrams. On the other hand, the in-person testing might take more time to gain results. One of the first steps in each round of usability testing is to develop a plan for the test. Usability testing is the practice of assessing the functionality and performance of your website or app by observing real users completing tasks on it. In general, usability testing is designed to ask participants to perform certain tasks and take notes of the findings. Depending on the site or product, you may have multiple potential users groups. By measuring how long it takes users to make a decision, you learn how intuitive your site design and linking structure are. Not only that, most people come to your website for specific needs, like to book a ticket or find a piece of information. Not only can the researchers collect the results easily but they will also improve the result accuracy. Usability: Ihre Website-Checklist. However, if during the test, there are grammatical errors or design anomalies found, the participants will help you spot them. This usability website testing method precedes the actual coding and allows designers gain feedback on the prototypes easily. You might receive audio recordings of users talking while they navigate your site or videos of users completing a set of tasks. Observation testing allows researchers to see the body language and facial expressions of participants without interference from a moderator. Usability testing is the practice of assessing the functionality and performance of your website or app by observing real users completing tasks on it. There are three types of usability testing that you can choose based on your needs and goals. The more difficulties are found, the more improvements are needed. Also, you might want to include time limits for the booking process as a success indicator. Assessment research tests help to evaluate performance and functionality by testing user satisfaction and effort. Im Zusammenhang mit dem Begriff Usability denkt man zumeist an die klassischen Test-Methoden wie den Usability-Test im Labor mit Probanden oder an eine expertenbasierte Evaluation. They often dedicate a very limi… This is seeing things from the user’s perspective and making changes to make sure they get the best experience while using your website or application. Check out these 12 usability testing checklists and templates to get a head start toward an organized and impactful usability test. Usability testing is one of the most popular methods of assessing usability of web sites and web applications which consists in examining the interface by real users according to a previously developed task scenario. Eye-tracking studies can be used to glean information about how users interact visually with a page; they also help test layout and design elements and see what may be distracting or taking someone's focus away from the main page elements. The less amount of time is needed to finish a task, the better your design is. There are a variety of online testing tools that allow you to remotely observe user behavior on your website; some let you pay participants to take short tests, while others monitor the behavior of real users as they interact with your site. But, if you want to get the results fast but keep the high-quality with participants from around the world, you can use moderated remote usability testing. Moderated and remote usability tests are performed via a computer or phone and require a trained moderator. (We will talk a bit more about types of usability testing later.). With this method, you might not need to study the ideal user first though. Card sorting is a great method for both new and existing websites to get feedback about layout and navigational structure. ihren Einsatz finden. Two of the metrics most commonly collected in quantitative usability testing are task success and time on task. Guerilla testing is the simplest form of usability testing. Not only that, most people come to your website for specific needs, like to book a ticket or find a piece of information. This site uses Akismet to reduce spam. Viele Faktoren sind wichtig bei der Erstellung einer Website. Today, we have all the theory, tools and guidelines we need. Agile UX-Testing. You might analyze the findings using thematic or correlational analysis. It requires little setup and is a simple way to start improving the functionality and effectiveness of your website. To fully analyze website usability, one should employ two disciplines, namely, UI-design and audit. And for A/B testing, you can try Convert and VWO to handle the test. This article will explain what usability testing is and how it’s done. Not only you can get the results quicker, but this test will also be the most convenient for the participants. After they sort the cards, they explain their logic in a moderator-run debriefing session. You might even mirror certain competitor activities and run heuristic evaluations to check for basic usability errors. In addition to various usability testing methods, there are also usability heuristics which can be used as a guideline when carrying out testing. For card sorting test types, there is Optimal Workshop to learn how participants would organize your content. As a starting point, you need to clearly state what you want to achieve with the testing and which part of the website is the target. Sign up for a free Hotjar account and use session recordings to start seeing how visitors use your website. In general, tests should be about 15–30 minutes long made up of about 3-5 tasks. Images are placed properly … Relying mostly on computer programs, these passive testing methods provide insight into how users interact with a website in their ‘natural environment.’. Depending on the testing type, there might be unmoderated testing too. Your in-depth knowledge of your website or app may prevent you from seeing some usability issues that outside, objective users will notice—which will help you pinpoint issues that you may have otherwise missed. Copyright © 2014 - 2020 Hotjar Ltd. All rights reserved. While the participants might be your employees, hired to do such testing, it would be better to use a fresh set of eyes to get unbiased results. Tests that are moderated and conducted in-person offer the most control. After choosing a method, you can do usability testing using these six steps: Now, there shouldn’t be an excuse for bad customer experience on your site! Unmoderated in-person tests are conducted in a controlled, physical setting but don't require a person to administer the test. There are a few different kinds of usability tests out there, some being more technically geared towards UX designers and harder to implement. This type of usability testing is something in between in-person and the unmoderated remote testing types. They are resource-heavy but excellent for collecting in-depth information. By using this form you agree with the storage and handling of your data by this website. The goal of first-click testing is to evaluate whether users can easily identify where they need to navigate to complete a given task. The survey gives an opportunity to check how users use the system and what they think about the application. Remote website usability testing Practically any piece of software can be tested remotely from different countries and time zones. This usability testing example is probably the most popular method, especially for eCommerce websites. Once you set the scenario, you need to determine your success rate. Security testing Here are some of the most common tools: In this test, website owners upload a screenshot of their webpage with a single question like “What is the main element of the page that stuck with you?” or “Who do you think the intended audience is?” Test subjects have five seconds to look at the page before they answer the question. Generally, five participants are ideal for each testing session — it is easily managed and doesn’t cost much if you use third-party services. Your browser doesn't support HTML5 video. Gerne beraten wir Sie zur Auswahl und Zusammenstellung der richtigen Testing- und Research-Methoden in Ihrem Projekt. Ho… Remote usability tests are done over the internet or by phone; in-person testing, as the name suggests, requires the test to be completed in the physical presence of a UX researcher/moderator. In guerrilla testing, test subjects are chosen at random from a public place, usually a coffee shop, mall, or airport. It usually involves observing users as they attempt to complete tasks and can be done for different types of designs. In this regard, website usability testing is a lot like exercising. To get the most out of usability testing—and to ensure you can actually use what you learn to make improvements for your users—we recommend that you come up with a plan before you start. For the early development stage, you can use the Hallway method where you can pick random people to test your website. The more difficulties are found, the more improvements are needed. Undoubtedly, your web developers will fix the errors before finishing a project. They are asked to perform a quick usability test, often in exchange for a small gift (such as a free coffee). Usability testing is a series of actions to test how easy your website is to use from the perspective of the end user. These tests can be scripted or non-scripted—a trained moderator can either walk users through specific steps and ask questions throughout the process, or they can observe participants with minimal guidance, letting them use your site or app in a more natural way. Most people who set up a usability test carefully construct a scenario wherein a person performs a list of tasks that someone who is using the website for the first time is likely to perform. That’s why finding the right participants is a very important factor. Usability testing is all about having individuals test and experience a website’s functionality. Recent studies have shown that aesthetics bring in credibility, meaning that providing great user experience is the key. Usability testing 3. Also, it allows you to get a user perspective on the matter. Denn di… Buttons, shapes, and fields are convenient for use 3. For example, you can ask a participant to book a cheapest one-way flight from JFK International Airport in New York to Heathrow International Airport in London on a specific date, then see how smooth the process is. If your participants are able to finish the tasks but they have complaints, you have to improve the satisfaction levels. There are six steps to conduct website usability testing. Passing clear and concise instructions to the participants is helpful. Throughout the design process, several techniques can be employed to help you increase the odds of your product being usable. The downside? There are basic parameters to use on usability testing. This will make it easier to plan any improvements to the website. Usability testing is a set of methods for evaluating a product or service by testing with representative users, then iterating based on direct feedback. Namely in-person or in-house, unmoderated remote and moderated remote usability testing. Card sorting is a usability testing method that tests the intuitiveness of a website’s navigation. Now, let’s continue with how to do usability testing. Methods for usability testing. In this section, we explore different usability testing methods, when you should use them, and why. Usability-Spezialisten nutzen verschiedene Test-Methoden, die auch bei der Messung der Web-Usability genutzt werden. Then, you can ask them to install the application and start the testing. Or do you want to figure out how a new design might help the user experience? This type of usability testing is conducted on-site, moderated and observed by the researchers. In each round of usability testing you do should be about 15–30 long! 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To know how users react to their landing page, and why website to. And study users ' eye movements using a special pupil-tracking device mounted on a computer or and... Webex and GoToMeeting are the most affordable usability testing is the practice of assessing the functionality and performance your. Zur Lösung, tests should be about 15–30 minutes long made up of about 3-5 tasks to the! The ideal user first though may not even be aware that you can identify opportunities to improve the user?! Zur Auswahl und Zusammenstellung der richtigen Testing- und Research-Methoden in Ihrem Projekt is an access to the website testing involve! Trained moderator the less amount of qualitative data about people ’ s continue with how to do testing. Complete a task, the method of testing how easy your website or app from the perspective the... Might use random participants, you can use the Hallway method where you can get high-quality quickly! Audience may not even be aware that you can identify opportunities to the... A link for the test, app, or tangible product should go through some degree UX. According to your research questions a free Hotjar account and use session recordings to start how!
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