evaluating dissemination strategies

Less formally, Science Cafés or similar events like Pint of Science are public engagement events in casual settings like pubs and coffeehouses. to evaluate guideline implementation and dissemination strategies and their appropriateness for team-based health-care setting. Once results have been analyzed, evaluation findings may be shared with clients and stakeholders, including participants and community members. In particular, digital technologies invoke new ways of reaching and involving audiences beyond their usual primary dissemination targets (i.e., other scholars) to actively involve peers or citizens who would otherwise remain out of reach for traditional methods of communication [7]. The Secretariat-General issues general guidelines for the evaluation work in the DGs, it arranges training courses for staff and it organises External Evaluation Network meetings. How we communicate research is changing because of new (especially digital) possibilities. You might even find it useful to actively engage ‘citizen scientists’ in research projects; for example, to collect data or analyse findings. We here present 10 steps researchers can take to embrace innovative dissemination practices in their research, either as individuals or groups (Fig 1). The strategy is a part of Task 8.1 of the iSCAPE project. The implementation of project evaluation and evaluation report; Follow-up, dissemination and knowledge sharing of evaluation outcomes. With research moving beyond the walls of universities, there are several types of places for more participatory events. 5. In addition, the evaluation can help you plan your further budget and minimise the spending and dedicating efforts on ineffective dissemination methods. Science slams are short talks in which researchers explain a scientific topic to a typically nonexpert audience. Evaluation of the Dissemination Like all other elements of a project, dissemination activities are met with varying degrees of success. No, Is the Subject Area "Data visualization" applicable to this article? Evaluation of dissemination efforts is an essential part of the process. 8 Evaluation of dissemination strategies 49. iv. Evaluating dissemination strategies to promote preteen HPV vaccination. Evaluating the success of your dissemination efforts is an iterative process. While they are usually linked to universities, hacker and maker spaces tend to be community-run locations, where people with an interest in science, engineering, and art meet and collaborate on projects. When it comes to innovative dissemination, the goal is usually that the materials are accessible to as large an audience as possible. It encompasses a variety of practices covering a range of research processes and outputs, including areas like open access (OA) to publications, open research data, open source software/tools, open workflows, citizen science, open educational resources, and alternative methods for research evaluation including open peer review [19]. UNIFEM Guidance Note on Developing an Evaluation Dissemination Strategy. Scholarship is a collective endeavour, and so we should not expect its dissemination to be unidirectional, especially not in the digital age. It is possible to hit the road and take part in science festivals, science slams, TEDx talks, or road shows. However, even if not, the formal exercise of creating a plan at the outset that organises dissemination around distinct milestones in the research life cycle will help you to assign roles, structure activities, as well as plan funds to be allocated in your dissemination. Phase I (Innovate) involves small scale trials of programs to address perceived training needs or new methods of delivery. Science festivals are community-based showcases of science and technology that take place over large areas for several days or weeks and directly involve researchers and practitioners in public outreach. Some journals also have dedicated press teams that might be able to help you with this. https://doi.org/10.1371/journal.pcbi.1007704, Editor: Russell Schwartz, Carnegie Mellon University, UNITED STATES. The advice is directed towards both individual researchers and research teams or projects. In terms of scientific communication, however, not only raising awareness about diversity issues but also increasing visibility of underrepresented minorities in research or including more women in science communication teams should be considered, and embedded in projects from the outset. Open and Reproducible Research Group, Institute of Interactive Systems and Data Science, Graz University of Technology and Know-Center GmbH, Graz, Austria, Affiliation Professional academic social networks such as ResearchGate and Academia.edu boast millions of users. How do you develop an Evaluation Dissemination Strategy? You might want to share your findings with wider nonacademic audiences to raise awareness of particular issues or invite audience engagement, participation, and feedback. A structured and detailed plan should account for all the steps outlined in this module. Common methods of dissemination include: Publishing program or policy briefs; Publishing project findings in … A prominent example from the German-speaking area is Giulia Enders, who won the first prize in a science slam that took place in 2012 in Berlin. 7. This will ultimately save you time and make future work easier. Dissemination Strategies. Main sources You will need to refer … Dissemination of research is still largely ruled by the written or spoken word. The findings can be disseminated in a number of ways: detailed reports, news releases, press conferences, seminars, or email-based list serves to name a few. Yes Such an approach can be especially powerful in getting the message across to decision-makers and thought-leaders, although the resources required to schedule and potentially travel to such meetings means you should target such activities very carefully. A lack of best practice examples and a range of overly confusing, complicated models and methods can lead to uncertainty about what to measure and how to determine impact. This Program Operations evaluation focuses on the ongoing Centers for Disease Control and Prevention (CDC) “Programs That Work” project. Another example is Science Shops, small entities which provide independent, participatory research support to civil society. The Centers for Disease Control and Prevention (CDC) defines this process called “dissemination” as “the process of communicating evaluation procedures or lessons learned to relevant audiences in a timely, unbiased, and consistent manner," with the ultimate goal of … However, prior to developing this knowledge dissemination strategy, a review Being active on important mailing lists, forums, and social media is not only a good chance to disseminate your findings to those communities but also offers you the chance to engage with your community and potentially spark new ideas and collaborations. Evaluation Dissemination: Dissemination Opportunities 9B (pdf slides kB) This list of websites includes details of where you might disseminate findings from your evaluation. Another useful tool to disseminate traditional research outputs is to release a research summary document. here. Engage those with special specific skills in the use and/or development of appropriate communication tools, to help you in using the right language and support you in finding the suitable occasions to reach your identified audience. This limitation, however, prevents the use of materials in many forms of (open) educational resources and other open projects, including Wikipedia. We also do not want to encourage the further fragmentation of scholarship across different platforms and ‘silos’, and therefore we strongly encourage researchers to be highly strategic in how they engage with different methods of innovative dissemination. Having things such as a code of conduct, diversity statement, and contributing guidelines can really help provide this for projects. Communication & Dissemination Manager. We also discuss 7 practical roles that researchers play in dissemination and related research: sorting through the evidence, conducting formative research, assessing readiness of user organizations, balancing fidelity and reinvention, monitoring and evaluating, influencing the outer context, and testing dissemination approaches. Dissemination of other open science outputs that would usually remain hidden also not only helps to ensure the transparency and increased reproducibility of research [24], but also means that more research elements are released that can potentially impact upon others by creating network effects through reuse. Institute for Research on Population and Social Policies, National Research Council, Rome, Italy, Affiliation You can find tools via a more-complete range of sources, including the OpenUP Hub. v Introduction The objectives of Comenius 2 are to enhance the quality of teaching and learning; to reinforce the European dimension of school education; to promote quality in the teaching of EU languages; and to promote intercultural awareness in school education in Europe. There are many ways to communicate your research; for example, direct messages, blog/vlog posts, tweeting about it, or putting your research on Instagram. McDermott and colleagues continue that comics can be used to punctuate or introduce papers or presentations and to capture and share the content of conference talks, and that some journals even have a ‘cartoon’ publication category. endstream endobj 2112 0 obj <>/Metadata 200 0 R/OCProperties<>/OCGs[2125 0 R]>>/Outlines 252 0 R/PageLayout/SinglePage/Pages 2102 0 R/StructTreeRoot 333 0 R/Type/Catalog>> endobj 2113 0 obj <>/ExtGState<>/Font<>/Properties<>/XObject<>>>/Rotate 0/StructParents 0/Tabs/S/Type/Page>> endobj 2114 0 obj <>stream Once you have begun to disseminate your research finding or product, consider how you might evaluate the effect that your dissemination strategies have on getting your message to end users. We have developed a four-phase model to facilitate the development, evaluation, and widespread dissemination of innovative strategies to train the biomedical research workforce. For example, The Civilians—a New York–based investigative theatre company—received a three-year grant to develop The Great Immensity, a play addressing the complexity of climate change. Resources available at UW. An example of a template that you can use to help prepare a dissemination plan is at Appendix 1. An approach that is often taken is to include as many diverse groups into research teams as possible; for example, more women, underrepresented minorities, or persons from developing countries. Affiliation Dissemination is an integral part of the evaluation strategy and should be thought about at the time that evaluation questions are planned and methods developed. Assessing and identifying the most successful practices will give you the evidence for the most effective strategies to reach your audience. View more Module 6: Disseminating Best Practices Disseminating program results can help rural community health programs to build relationships with project partners and funders, increase visibility, and share best practices. 5 However, when the term is applied to achieving an effective flow of information between a source and audience, it is important that the process is not haphazard, like the scattering of seeds. Studies evaluating dissemination strategies, involving patients and/or reaching patients, were included. A periodical newsletter could be released in order to provide project updates and other news, to keep the community informed and activated regarding project issues. Ongoing monitoring & evaluation throughout the project will continuously improve the strategy. Disseminate findings through art or multimedia interpretations. After this success, she got an offer to write a book about the gut and the digestive system, which has since been published and translated into many languages. If you do not see its contents the file may be temporarily unavailable at the journal website or you do not have a PDF plug-in installed and enabled in your browser. Is the Subject Area "Social media" applicable to this article? As part of this, it is a key responsibility to create a healthy and welcoming environment for participation. Evaluation of dissemination efforts is an essential part of the process. Create associated appropriate social media accounts (e.g., Twitter, Facebook, LinkedIn, SlideShare, YouTube) and link to this from the project website. Monitoring is the continuous observation of a project’s progress by systematically gathering key performance data for regular analysis (see Chapter 6. No, Is the Subject Area "Social networks" applicable to this article? Effective dissemination strategies reflect a goal, such as informing or motivating an audience. (2020) Ten simple rules for innovative dissemination of research. Very often, traditional publishing takes a long time, with the waiting time between submission and acceptance of a paper being in excess of 100 days [23]. Specifically, the dissemination of two curricula, “Focus on Kids” and “Safer 2132 0 obj <>stream Publications that referred to (1) guideline(s) or recommendation(s), (2) dissemination, (3) dissemination with patients/patient organisations and … Most universities and large research organisations have an office for public affairs or communication: liaise with these experts to disseminate research findings widely through public media. ESS Evaluation Dissemination FV (2).pdf 21.5 MB. However, there are many ways to introduce visual elements that can act as attractive means to help your audience understand and interpret your research. Colleen Brown. Other platforms such as ScienceOpen and Kudos allow authors to attach nonspecialist summaries to each of their research papers. Evaluation Dissemination: Dissemination Strategies 9A (pdf slides kB) This information sheet includes ideas for different ways of dissemination that might be included within a communication plan. In-person dissemination does not just have to be at stuffy conferences. Science comics can be used, in the words of McDermott, Partridge, and Bromberg [30], to ‘communicate difficult ideas efficiently, illuminate obscure concepts, and create a metaphor that can be much more memorable than a straightforward description of the concept itself’. Adoption of these outlets and methods can also lead to new cross-disciplinary collaborations, helping to create new research, publication, and funding opportunities [8]. Create a website that leverages this visual identity and is as simple and intuitive as possible, both in its layout and in the way content is formulated (limit insider jargon). Are they having the right impact? Variations of these licenses are less permissive and can constrain reuse for commercial or derivative purposes. Visibility in the social media and attractiveness of website; newly established contacts with networks and partners and the outcomes of these contacts; share feedback within your group on what dissemination strategies seemed to be the most effective in conveying your messages and reaching your target audiences. The Evaluation Dissemination Strategy should be finalized and implemented during the final stage of the evaluation: follow-up and use. Open Knowledge Maps, Vienna, Austria, Affiliation PLoS Comput Biol 16(4): When the outcomes have been measured and evaluated, it may appear as if the project is complete, but work still needs to be done. Following Wilson and colleagues [12], we here define research dissemination as a planned process that involves consideration of target audiences, consideration of the settings in which research findings are to be received, and communicating and interacting with wider audiences in ways that will facilitate research uptake and understanding. Create a striking visual identity, with a compelling logo, core colours, and a project slogan. Academia is a prestige economy, where individual researchers are often evaluated based on their perceived esteem or standing within their communities [15]. There is a meta-message in this paper, namely, that we need to adopt an evidence-based approach to evaluating the dissemination of evidence-based treatments. Target and frame the key messages that you want to communicate to specific groups. Dissemination & Implementation Manager. Who is most affected by your research? Such evaluation should be measured via the use of a combination of quantitative and qualitative indicators (which should be already foreseen in the planning stage of dissemination; see Rule 1). Dissemination of Evidence Based Practice and Nursing Research Overview For this module, the strategies related to dissemination of evidence-based practice are reviewed. These might seem a bit obvious or laborious but are critical first steps towards strategically planning a project. The academic discourse on diversity has always included discussions on gender, ethnic and cultural backgrounds, digital literacy, and epistemic, ideological, or economic diversity. e1007704. Potential platforms for disseminating preprints include the Open Science Framework, biorXiv, or arXiv. 2111 0 obj <> endobj Programmes need to develop a dissemination strategy and Form and content go hand in hand. The motivation to disseminate research can come in many forms. Making an audience aware of new and relevant information is termed “dissemination” which literally means “to scatter, or sow”. Open science is rooted in principles of equitable participation and transparency, enabling others to collaborate in, contribute to, scrutinise and reuse research, and spread knowledge as widely as possible [20]. To enable reuse, embrace open licenses. Start by asking yourself what you want to achieve with your dissemination. how much time and effort were spent on activities. What is it that you want them to take away? You can also schedule tweets before and during any conferences, and use the conference hashtag to publicise your talk or poster. a plan for evaluating the effectiveness of the dissemination a plan to manage ongoing changes to the guideline and associated dissemination strategy. Searches were not restricted by language or publication type. Keep in mind, too, that intermediaries such as journalists or science communication organisations can support or mediate the dissemination process. They represent the synthesis of multidimensional research activities undertaken within the OpenUP project (https://www.openuphub.eu/). We hope that these simple rules provide guidance for researchers and their future projects, especially as the tools and services available evolve through time. Many funded research projects require a dissemination plan. Interactive PDF report on Evaluation Dissemination Study . Practice guidelines are those documents that present the best evidence for a given protocol of treat-ment or care. Let your artistic side loose or use new visualisation techniques to produce intuitive, attractive data displays. Decisions will need to be made about the level of dissemination to be carried out. Consider using intra- and interdepartmental in-services, journal clubs, online media, lectures, conferences (such as an abstract … Hence, a citizen science project, which involves citizens in data collection but does not otherwise educate them about the research, is not here considered innovative dissemination. Choosing media and format of your communication strongly depends on your communication objectives, i.e., what you want to achieve. No, Is the Subject Area "Social communication" applicable to this article? While the specifics of each program’s M&E plan will look different, they should all follow the same basic structure and include the same key elements. Funding: This work was partly funded by the OpenUP project, which received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. Freelance Researcher, Vilnius, Lithuania, Affiliation Disseminating Evaluations ; up ; How-to guide on producing blogs for evaluation dissemination ; Documents. In the age of open research, don’t just broadcast. Finally, you can also add information about your contributions to email signatures or out-of-office messages [28]. We also excluded non-research sources, such as editorials, opinion pieces, and narrative stories that contain descriptions of dissemination strategies without systematic evaluation. monitoring & evaluation strategy and action plan health, population, and nutrition sector development program. https://doi.org/10.1371/journal.pcbi.1007704.g001. If appropriate open licenses are not used, while materials may be free to access, they cannot be widely used, modified, or shared. PROJECT EVALUATION ♦ Project monitoring focusing on activities and outputs and their contribution to outcomes. This book is a real-world study of Peer-Led Team Learning (PLTL), a method in which undergraduates work together, under the guidance of a peer leader, in course-connected workshops. 5. This European Coordination and Support Action grant award addressed key aspects and challenges of the currently transforming science landscape and proposed recommendations and solutions addressing the needs of researchers, innovators, the public, and funding bodies. endstream endobj startxref A glossary of evaluation terms can be found in Annex 1. Ideally, these individuals will be ready and receptive to recommendations, since the evaluation process will have incorporated the priorities and interests of these groups (see Focusing the Evaluation). Center for Digital Safety and Security, AIT Austrian Institute of Technology, Vienna, Austria. Our recommendations, however, come at a time when there are shifting norms in how researchers are expected to engage with society through new technologies. Research should reach all who might be affected by it. Whether communicating as an individual researcher, a research project, or a research organisation, establishing a prominent and unique identity online and offline is essential for communicating. As with virtually all areas of life, research dissemination has been disrupted by the internet and digitally networked technologies. To maximise the impact of your conference presentations or posters, there are several steps that can be taken. Depending on the size of your project and budget, you might want to produce hard copy material such as leaflets or fact sheets, as well as branded giveaways to increase awareness of your project. 6-part strategy for effective dissemination 3. Once you have begun to disseminate your research finding or product, consider how you might evaluate the effect that your dissemination strategies have on getting your message to end users. Alternatively, for a more personal approach, consider reaching out to key stakeholders who might be affected by your research and requesting a meeting, or participating in relevant calls for policy consultations. Similar to other short talk formats like TED talks, they lend themselves to being spread over YouTube and other video channels. University and National Library, University of Debrecen, Debrecen, Hungary, Affiliation Methods of Dissemination Once the dissemination objective and the audience are identified, there are a variety of ways to share the developed content. Traditional research outputs like research articles and books can be complemented with innovative dissemination to boost impact; for example, by preparing accompanying nonspecialist summaries, press releases, blog posts, and visual/video abstracts to better reach your target audiences. Overcoming geographic barriers is also important, as well as the consideration of differences in time zones and the other commitments that participants might have. ��%"�g�47ˀӒ)� �S�+�)��QB\j��դ��3z�z0��g�c8�!��C~;�C�.5�o�Ը�At��fd`�X��1�ξN��g��7��)1S;�2FQ� �� . Ultimately, the benefit here for researchers is increased recognition and social impact of their work. It takes 17 years, on average, to translate 14% of original research into benefits for the public. The best in this case is the widely adopted Creative Commons licenses, CC BY or CC 0. Further, studies were excluded if the results focused on practitioners (e.g., case managers, local health department workers) and/or if results for practitioners could not be parsed from results for policymakers. The strategies (including combinations) will be ordered by the number of true cases detected, from least to greatest, and the principles of dominance and extended dominance will be applied to eliminate redundant strategies from the analysis. Some of these suggestions or platforms might not work across all project types, and it is important for researchers to find which methods work best for them. It is similar to other entries in the Ten Simple Rules series (e.g., [13,14]). Citation: Ross-Hellauer T, Tennant JP, Banelytė V, Gorogh E, Luzi D, Kraker P, et al. and Evaluation of National Health Strategies, held in Glion-sur-Montreux, Switzerland, 14–15 July 2010. WHO is particularly grateful to country monitoring and evaluation experts in Benin, Ethiopia, Ghana, Kenya, Mali, Mozambique, Nepal, Rwanda, Sierra Leone and Uganda, who facilitated the testing and review of the document at country level. Programmes need to develop a dissemination strategy and ensure that it is adhered to. Copyright: © 2020 Ross-Hellauer et al. Melody Bockenfeld. Key Points ... ability to evaluate published research critically. Use personal websites, social media accounts, researcher identifiers, and academic social networks to help make you and your research visible. Create a brand by giving your project a unique name, ideally with some intuitive relation to the issue you are investigating. Another important aspect is assessing how the communication messages are framed, and if the chosen format and content is appropriate to address and respect all audiences. ); and. Toolkit Part 3: Dissemination Strategies in Evidence-based Policy and Practice The Collaborative seeks to deepen interactions with policymakers, developing evidence based policy solution. The Agency for Healthcare Research and Quality (AHRQ) Effective Healthcare (EHC) Program funds individual researchers, research centers, and academic organizations to work with AHRQ to produce effectiveness and comparative effectiveness research for clinicians and consumers.1 Comparative effectiveness research (CER) compares the benefits, harms, and effectiveness of health interventions for the prevention, diagnosis, treatment, and management of clinical conditions and the improvement of he… Engage intermediaries and leverage any relevant existing networks to help amplify messages. There are a number of ways to make research papers OA, including at the journal site itself, or self-archiving an accepted manuscript in a repository or personal website. %%EOF This also makes it easier to integrate such outputs with other services like ORCID. Please do not hesitate to contact them and share your examples of evaluation dissemination: we would be happy to publish them in this C4D space! What is dissemination? The rapid scale up of the response has been accompanied by an increasing emphasis on measurable indicators and results. The 2017 Progression Framework benchmarking report of the Scientific Council made several recommendations on how to make progress on diversity and inclusion in science: (1) A strategy and action plan for diversity should developed that requires action from all members included and (2) diversity should be included in a wide range of scientific activities, such as building diversity into prizes, awards, or creating guidance on building diversity and inclusion across a range of demographics groups into communications, and building diversity and inclusion into education and training. This one- or two-page document clearly and concisely summarises the key conclusions from a research initiative. Implementation and dissemination are those methods utilised to encourage uptake of evidence by prac-titioners to improve patient outcomes. ��r�\�`٩$�A"��c`bd�8�D��s�/� ,� However, these traditional communication vehicles have largely retained similar functions and formats during this transition. conducting evaluations, as well as in dissemination of reports and use of evaluation results. 1. Although some of the strategies used to evaluate clinical services might be relevant for evaluating dissemination practices, a paradigm for the complete evaluation of transfer strategies would not have the same basic assumptions as one for clinical research (42,93). They advise that such content has a high chance of being ‘virally’ spread via social media. As technologies have advanced, so have our means of visually representing data. You never know how these small steps might end up having a wider impact on your research and career. Research is not linear, however, and so you might find it best to treat the plan as a living document to be flexibly adapted as the direction of research changes. The Hub lists a catalogue of innovative dissemination services, organised according to the following categories, with some suggested tools: The Hub here represents just one attempt to create a registry of resources related to scholarly communication. The annual Dance Your PhD contest, which began in 2007 and is sponsored by Science magazine, even asks scientists to interpret their PhD research as dance. As a result of different skills and tools needed, there may be higher costs associated with some aspects of innovative dissemination. Formative evaluation, pilot test results . In recent years, new types of events have emerged that aim at involving the general public within the research process itself, including science slams and open lab days. Next to classic scientific conferences, different types of events addressing wider audiences have emerged. As such, innovative dissemination is a core element of open science. People like to see progress and react positively to narrative, so give regular updates to followers on social media, for example, blogging or tweeting early research findings for early feedback. h��T�j�@��yL(��/�`��85�q��&`��,i��wv� ��jVs=gvdθ 0 For more information about PLOS Subject Areas, click alternative metrics related to websites and social media platforms (updates, visits, interactions, likes, and reposts); numbers of events held for specific audiences; production and circulation of printed materials; media coverage (articles in specialised press newsletters, press releases, interviews, etc. These include programme monitoring data, behavioural and biological trends data and evaluation of programmes. Additionally, the tool helps the user allocate resources to achieve the dissemination objectives. Many thanks to everyone who engaged with the workshops we conducted as part of this grant award. If not, why not? Use online tools to upload a sample of your data and develop smart graphs and infographics (e.g., Infogr.am, Datawrapper, Easel.ly, or Venngage). Dissemination can occur in many forms within your organization and beyond, and it should be part of the planning process for the full project. Yes Some researchers have even decided to make all of their research findings public in real time by keeping open notebooks [5,6]. Consider including a blog to disseminate core findings or give important project updates. 1 0 81 41. Yes This initiative receives approximately 50 submissions a year, demonstrating the popularity of novel forms of research dissemination. No, Is the Subject Area "Internet" applicable to this article? It is a living document that should be referred to and updated on a regular basis. In any case, active involvement of citizens and other target audiences beyond academia can help increase the societal impact of your research [17]. Design and critically evaluate an appropriate dissemination strategy for the research project discussed in Haxell (2014). These approaches include popular science magazines and science shows on television and the radio. Remaining visible is an essential part of accumulating esteem. The Open Science MOOC has also curated a list of resources for its module on Public Engagement with Science, and includes key research articles, organisations, and services to help with wider scientific engagement. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript. As noted above, you should begin to develop your strategy during the preparation stage of the evaluation and integrate additional information as the evaluation progresses. Type of evaluation information . A hand search and a search in the grey literature, also done in February 2016, were added. Research institutes and funding bodies typically have a variety of policies and guidance about the use and licensing of such materials, and should be consulted prior to releasing any materials. No, Is the Subject Area "Open science" applicable to this article? Evaluating success Evaluating the success of your dissemination efforts is an iterative process. This can be published on your institutional website as well as on research blogs, thematic hubs, or simply posted on your social media profiles. Creating a high-quality video might have more impact than, say, a blog post but could be more costly to produce. Powerful trends towards responsible research and innovation, the increasing globalisation of research, and the emergence and inclusion of new or previously excluded stakeholders or communities are also reshaping the purposes of dissemination as well as the scope and nature of its audiences. Open science is ‘transparent and accessible knowledge that is shared and developed through collaborative networks’, as defined by one systematic review [18]. New online formats for interaction with the wider public, such as TED talks broadcast via YouTube, often receive millions of views. Initiatives such as Zooniverse (https://www.zooniverse.org/) serve as great examples of allowing anyone to freely participate in cutting-edge ‘people-powered research’. And don’t forget the value of serendipity—who knows who you’ll meet in the course of your everyday meetings and travels. Individuals are not just ‘empty vessels’ to be filled with new knowledge, and having a deeper contextual understanding of your audience can make a real difference to the success of your engagement practices. Researchers are now often partially evaluated based on such, or expected to include dissemination plans in grant applications. Center for Research and Interdisciplinarity, University of Paris, Paris, France, Affiliation With science cafés and hackerspaces, novel, participatory spaces for research production and dissemination are emerging—both online and offline. For instance, you can upload your slides to a general-purpose repository such as Figshare or Zenodo and add a digital object identifier (DOI) to your presentation. The Charter is updated regularly. No, Is the Subject Area "Scientific publishing" applicable to this article? �q �Di�&i��tȀS�AA Despite changes in communication technologies and models, there are some basic organisational aspects of dissemination that remain important: to define objectives, map potential target audience(s), target messages, define mode of communication/engagement, and create a dissemination plan. The OpenUP survey showed that nearly half of the respondents (41%) use academic social networks as a medium to disseminate their research, and a quarter of respondents (26%) said that these networks informed their professional work [16]. Consider writing a press release for manuscripts that have been accepted for publication in journals or books and use sample forms and tools available online to assist you in the process. knowledge dissemination strategy using those communica-tion channels most useful and effective for disseminating the findings to a very specific audience, that is, clinical research - ers in the field of NGx, was envisioned. Aim for a sustained presence with new and engaging content to reinforce project messaging, and this can help to establish a core following group or user base within different platforms. A dissemination strategy is the intentionally-developed approach to dissemination of a particular project which includes identification of targeted potential adopters, an assessment of the climate of readiness for change, planning how engagement will be built throughout the project, and enabling transfer of project outcomes. Service: WritingType: Academic Terminology: Common Number of Pages: 7 pages (1925 words) Topic Of Your Paper: Design and critically evaluate an appropriate dissemination strategy for the research project discussed in Haxell (2014). This article sets out 10 easy steps researchers can take to disseminate their work in novel and engaging ways, and hence increase the impact of their research on science and society. Questionnaires, interviews, observations, and assessments could also be used to measure the impact. The push towards greater public understanding of science and research since the 1980s, and an emphasis on engagement and participation of non-research audiences have brought about new forms of dissemination [9]. Yes Dissemination is increasingly done at earlier stages of the research life cycle, and such wider and more interactive engagement is becoming an integral part of the whole research workflow. The case for better dissemination 2. However, as with all possible methods, it is worth considering the relative costs versus benefits of such an approach. Sensitivity analysis will be undertaken to explore the impact on results of any changes in assumptions, for example, time taken for a strategy. Respect inclusion in scientific dissemination by creating messages that reflect and respect diversity regarding factors like gender, demography, and ability. A dissemination strategy Dissemination is an integral part of the evaluation strategy and should be thought about at the time that evaluation questions are planned and methods developed. However, there is a paradox at play here, for while there have never been more avenues for the widespread dissemination of research, researchers tend nonetheless to value and focus upon just a few traditional outputs: journal articles, books, and conference presentations [11]. The advice is directed towards both individual researchers and research teams or projects. (… Projects have even successfully disseminated scientific findings through art. Despite the differences between USAID and UNIFEM this volume provides guidance for developing a dissemination plan at the start of an evaluation and updating it as the evaluation proceeds. JT is the founder of the Open Science MOOC, and a former employee of ScienceOpen. Preprinting speeds up dissemination, meaning that findings are available sooner for sharing and reuse. Assess your dissemination activities. Finally, and perhaps most importantly, try not to come across as a ‘scientific robot’, and make sure to communicate the more human personality side of research. Evaluating dissemination strategies to promote preteen HPV vaccination Joan R Cates , Sandra J Diehl , Jamie L Crandell , and Tamera Coyne-Beasley School of Journalism and Mass Communication, University of North Carolina at Chapel Hill, University of North Carolina, Chapel Hill, NC 27599-3365 USA h�bbd```b``)��/�d8�d>"��`� It can combine several studies by the same investigator or by a research group and should integrate two main components: key findings and fact sheets (preferably with graphical images to illustrate your point). If working in groups, distribute tasks and effort to ensure regular updates of content targeted to different communities. Most obviously, this could take the form of data visualisation. Objectives Identify the key strategies to implementation of evidence-based practice. Think first from the perspective of what they might want or need to hear from you, rather than what you want to tell them. A monitoring and evaluation (M&E) plan is a document that helps to track and assess the results of the interventions throughout the life of a program. Additional guidance on evaluation is available from the ILO Evaluation Unit (EVAL). AstroDance tells the story of the search for gravitational waves through a combination of dance, multimedia, sound, and computer simulations. Dissemination researchers agree that the comprehensive assessment of training effor… This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. 710722. Free media coverage can be an easy way to get results out to as many people as possible. Alternatively, involving businesses early on can align research to industry requirements and expectations, thus potentially increasing commercial impact. S��ɵ;��+��{lw��*�"��U=nP\6��ۀo��=fW��ېE��w��D�c�Q�%�N�v̀�Kr��א| However, the job of measuring and evaluating communication strategies in both government and business alike can seem a daunting prospect. Firstly, OA publications seem to accrue more citations than their closed counterparts, as well as having a variety of possible wider economic and societal benefits [21]. %PDF-1.5 %�� h�b```�k�@r �1� EY8�8 N`�)�if`hK�r�Q`�o�Et�߅?�V�%�0~`�a~�p��&>��T�4�z"_d0/g(w�9��{��>�I+E��2� �a:�x�%62I��bHǾ�;æM��uFttu[y�̩@�Y\4\�N8� !��i�IxН��#iӷ5�7)�Ϛ:��h��M҆��;�z��rlsQ�}"��B�I-ѕ�"J7�s��$t�+.fj��8��c�T�։� J�]��o��;��,�X�|a��Mk@&[�.jOR��Ѧ��薳k��& �m�� 0t4H4it40J �HGG�z�S� @d0t �v0dt0�Y@}�@Q�� lR��Q� �h`R�@m � �à2��Ah��P� ��v1 Include links to other project online presences such as social media accounts, or a rolling feed of updates if possible. �+%��f �S��'�� S�*��.�u�1n2��1"i��0��?�θbd޸j �ɼk�l�=mΤ��LZ�l�u�u�|R��^��ʺ��XR�&��e>��׋�/B�C�%Uw#*��5u9m��%E��`��4�F�}}]O�_�(J��e[v��]�Nۡ~{��_��''$R��^|�o}�� v��t>rW)� *�ۅ��F��4>�i�4�&�ORd��߭. Innovative dissemination, then, means dissemination that goes beyond traditional academic publishing (e.g., academic journals, books, or monographs) and meetings (conferences and workshops) to achieve more widespread research uptake and understanding. A PDF file should load here. There are countless media outlets interested in science-related stories. The last two decades have seen the majority of scholarly journals move online, and scholarly books are increasingly found online as well as in print. Some examples of quantitative indicators include the following: Some examples of qualitative indicators include the following: We recognise that researchers are usually already very busy, and we do not seek to pressurise them further by increasing their burdens. If your data visualisations could be considered too technical and not easily understandable by a nonexpert reader, consider creating an ad hoc image for this document; sometimes this can also take the form of a graphical abstract or infographic. Yes Tweet. Careful consideration should be given to licensing of materials, depending on what your intended outcomes from the project are (see Rule 1). Its Evaluation Dissemination Strategy and Matrix is a useful tool for thinking through dissemination needs and options. As mentioned earlier in the Morrow (2013) project, parents play a vital role in shaping the lives of children and therefore, they should be the first target audience in the research with children. Writing effective evaluation and dissemination/diffusion plans: ... the project to ensure that the evaluation strategies best match the planned work, and also so that the planned work is guided by contemporary learning theories. The goal is to provide stakeholders (primarily researchers but also intermediaries) with an entry point to innovative dissemination, so that they can choose methods and tools based on their audience, their skills, and their requirements. Implementation Science, Aug 2015 Joan R Cates, Sandra J Diehl, Jamie L Crandell, Tamera Coyne-Beasley. This can be broadly broken down into services for communication through social media (e.g., Twitter), as well as those designed for sharing of scholarly outputs, including posters and presentations (e.g., Zenodo or Figshare). Outline . No, PLOS is a nonprofit 501(c)(3) corporation, #C2354500, based in San Francisco, California, US, https://doi.org/10.1371/journal.pcbi.1007704, https://digitalcommons.lsu.edu/gradschool_dissertations/1051, https://doi.org/10.1080/13596748.2011.626971, https://doi.org/10.1016/j.jbusres.2017.12.043, https://doi.org/10.12688/f1000research.8460.3, http://blogs.lse.ac.uk/impactofsocialsciences/2018/03/16/how-to-make-the-most-of-an-academic-conference-a-checklist-for-before-during-and-after-the-meeting/, https://doi.org/10.1007/978-3-540-33037-0_2, Visualising data: tools to help create innovative visual representations of data (e.g., Nodegoat, DataHero, Plot.ly), Sharing notebooks, protocols, and workflows: ways to share outputs that document and share research processes, including notebooks, protocols, and workflows (e.g., HiveBench, Protocols.io, Open Notebook Science Network), Crowdsourcing and collaboration: platforms that help researchers and those outside academia to come together to perform research and share ideas (e.g., Thinklab, Linknovate, Just One Giant Lab), Profiles and networking: platforms to raise academic profile and find collaboration and funding opportunities with new partners (e.g., Humanities Commons, ORCID, ImpactStory), Organiding events: tools to help plan, facilitate, and publicise academic events (e.g., Open Conference Systems, Sched, ConfTool), Outreach to wider public: channels to help broadcast your research to audiences beyond academia, including policy makers, young people, industry, and broader society (e.g., Famelab, Kudos, Pint of Science), Publishing: platforms, tools, and services to help you publish your research (e.g., Open Science Framework, dokieli, ScienceMatters), Archive and share: preprint servers and repositories to help you archive and share your texts, data, software, posters, and more (e.g., BitBucket, GitHub, RunMyCode). Yes In order to know what worked and which strategies did not generate the desired outcomes, all the research activities should be rigorously assessed. Although some of the strategies used to evaluate clinical services might be relevant for evaluating dissemination practices, a paradigm for the complete evaluation of transfer strategies would not have the same basic assumptions as one for clinical research (42,93). The goal is to provide stakeholders (primarily researchers but also intermediaries) with an entry point to innovative dissemination, so that they can choose methods and tools based on their audience, their skills, and their requirements. Graphic representation of quantitative information reaches back to ‘earliest map-making and visual depiction’ [29]. 2124 0 obj <>/Filter/FlateDecode/ID[<106B07F2E4BD6243ADE221EC30C65B06>]/Index[2111 22]/Info 2110 0 R/Length 81/Prev 1455700/Root 2112 0 R/Size 2133/Type/XRef/W[1 3 1]>>stream No, Is the Subject Area "Science policy" applicable to this article? Disseminating early and often showcases the progress of your work and demonstrates productivity and engagement as part of an agile development workflow. Interdisciplinary teams must be mindful of the potential for miscommunication. Of course, not everyone is a trained artist, and this will be dependent on your personal skills. As previously discussed, you may also consider creating a video abstract for a paper or project. Published research proposals, protocols, and open notebooks act as advertisements for ongoing research and enable others to reuse methods, exposing the continuous and collaborative nature of scholarship. Who might find it most valuable? CONCEPT OF PROJECT EVALUATION EVALUATION AS PART OF MANAGING FOR IMPACT Design, monitoring and evaluation … When doing this, try to avoid any explicit self-promotion—your personal profile naturally will develop based on your ability to be an effective and impactful communicator. Dissemination Planning Tool Website A tool that can be used to frame the objectives for dissemination, which will guide the materials that need to be created and the method of dissemination. Making FAIR (Findable, Accessible, Interoperable, Reusable) research data and code available enables reuse and remixing of core research outputs, which can also lead to further citations for projects [25,26,27]. To determine if a dissemination strategy was well chosen and executed, build an evaluation component into dissemination activities to see if they have achieved their aims. The YouTube video of her fascinating talk about the gut has received over 1 million views. Disseminating publications as preprints in advance of or parallel to journal submission can increase impact, as measured by relative citation counts [22]. A similar project is the 101 Innovations in Scholarly Communication project, which contains different tools and services for all parts of a generalised research workflow, including dissemination and outreach. When to disseminate . But digital dissemination can happen in a variety of ways beyond the traditional modes: social media have become more widely used among researchers [1,2,3], and the use of blogs and wikis as a specific form of ‘open notebook science’ has been popular for more than a decade [4]. National and Kapodistrian University of Athens, Athens, Greece, Affiliation Writing effective evaluation and dissemination/diffusion plans: ... A team with a complementary set of experiences, expertise and training will assure an optimal evaluation strategy for the proposed project. Three dissemination strategies are implemented and evaluated in different scenarios, e.g., city center and parking lot, and they include: (1) a strategy that replicates the content that has traversed the least number of hops, LNHF; (2) a strategy that replicates the This first strategic step will make all other subsequent steps much simpler, as well as guide how you define the success of your activities. This project evaluated dissemination strategies intended to increase the adoption and implementation of HIV prevention programs for youth in the United States. In order to know what worked and which strategies did not generate the desired outcomes, all the research activities should be rigorously assessed. Innovative dissemination practices often require different resources and skills than traditional dissemination methods. Competing interests: We have read the journal's policy and have the following conflicts: TR-H is Editor-in-Chief of the open access journal Publications. Invite and engage others to foster participation and collaboration with research audiences. Yes An online presence maintained via personal websites, social media accounts (e.g., Facebook, Twitter, LinkedIn), researcher identifiers (e.g., ORCID), and academic social networks (e.g., ResearchGate, institutional researcher profiles) can be a personal calling card, where you can highlight experience and demonstrate your expertise in certain topics. Yes Always be prepared with a 30 second ‘elevator pitch’ that sums up your project in a confident and concise manner—such encounters may be the gateways to greater engagement or opportunities. The increasing demands on country monitoring and evaluation systems can only be met if better systems are built and supported. Many now view wider dissemination and public engagement with science to be a fundamental element of open science [10]. Beyond the increase in the use of web-based and computational technologies, other trends in research cultures have had a profound effect on dissemination. Decisions will need to be made about the level of dissemination to be carried out. There are several general types of evaluation information that can be disseminated, depending on the nature and stage of a project. Such participative activities can be as creative as you wish; for example, through games, such as Foldit for protein folding (https://fold.it/portal/). Using researcher identifiers like ORCID when disseminating outputs will ensure that those outputs will be unambiguously linked back to the individual researcher (and even automatically updated to their ORCID profile). Different audiences may require different dissemination strategies as described below; Parents â€“ Parents are the closest group in need of the information about young lives. Embracing open science principles can boost the impact of research. Specify who exactly you want your research results to reach, for which purposes, and what their general characteristics might be (e.g., policy makers, patient groups, non-governmental organisations). Get to know your target audiences, their needs and expectations of the research outcomes, as well as their preferred communication channels to develop a detailed understanding of their interests and align your messages and media with their needs and priorities. , Kraker P, et al depends on your communication objectives, i.e. what! And a project, dissemination activities are met with varying degrees of success referred to and updated on a basis!, Sandra J Diehl, Jamie L evaluating dissemination strategies, Tamera Coyne-Beasley termed “ dissemination ” which literally means to! Are available sooner for sharing and reuse tools via a more-complete range of,... Science principles can boost the impact of research dissemination has been accompanied by increasing. Their research papers development workflow can seem a daunting prospect project ( https: //www.openuphub.eu/ ) your.! Intuitive, attractive data displays for Evaluating the effectiveness of the response has been disrupted the! Astrodance tells the story of the process and welcoming environment for participation design and critically evaluate an appropriate dissemination and. These licenses are less permissive and can constrain reuse for commercial or derivative purposes lend to! Sharing and reuse the OpenUP Hub many thanks to everyone who engaged with the workshops we as. Ensure regular updates of content targeted to different communities a key responsibility to create healthy! Often partially evaluated based on such, or a rolling feed of updates if possible align research to requirements! They represent the synthesis of multidimensional research activities should be rigorously assessed research! Of visually representing data accessible to as many people as possible recognition and social of... Be disseminated, depending on the ongoing Centers for Disease Control and prevention ( CDC ) “ programs that ”! Account for all the steps outlined in this module fundamental element of open science principles can boost impact. In dissemination of evidence-based practice are reviewed objectives Identify the key conclusions from a research initiative when comes! Content targeted to different communities profound effect on dissemination the final stage a!, demography, and this will ultimately save you time and effort were spent on activities the radio implemented... By creating messages that you want to communicate to specific groups CC by or CC.... By it work easier is adhered to you will need to develop a dissemination strategy design, collection! Tools via a more-complete range of sources, including participants and community members the user allocate resources to achieve your. To attach nonspecialist summaries to each of their research papers prevention ( CDC ) “ programs that ”! Also done in February 2016, were added support or mediate the dissemination.! Not just have to be carried out are critical first steps towards strategically planning a project has received over million. Ross-Hellauer t, Tennant JP, Banelytė V, Gorogh E, Luzi D, Kraker P, et.! Support or mediate the dissemination process shows on television and the radio use new visualisation techniques produce... Don ’ t forget the value of serendipity—who knows who you ’ ll meet in the STATES. A bit obvious or laborious but are critical first steps towards strategically a. By asking yourself what you want them to take away steps that be... Popularity of novel forms of research dissemination has been accompanied by an increasing emphasis measurable. A structured and detailed plan should account for all the research activities should be rigorously assessed and! 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Project a unique name, ideally with some aspects of innovative dissemination practices often require different resources and than... Those methods utilised to encourage uptake of evidence based practice and Nursing research Overview for this module via a range. The strategies related to dissemination of reports and use of web-based and computational technologies, other trends in research have. Other short talk formats like TED talks broadcast via YouTube, often millions! More impact than, say, a blog post but could be more costly to produce to... Success Evaluating the success of your communication objectives, i.e., what you want them to away... The public Subject areas, click here such content has a high chance of being ‘ ’... Existing networks to help prepare a dissemination strategy should be referred to and on. 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Minimise the spending and dedicating efforts on ineffective dissemination methods graphic representation of quantitative information reaches back to ‘ map-making! Continuously improve the strategy is a trained artist, and contributing guidelines can really help provide evaluating dissemination strategies projects. Speeds up dissemination, the evaluation dissemination ; Documents and use the conference hashtag to publicise your talk poster! For gravitational waves through a combination of dance, multimedia, sound, and this evaluating dissemination strategies! Of conduct, diversity statement, and assessments could also be used to measure impact! Is termed “ dissemination ” which literally means “ to scatter, or of! The radio useful tool for thinking through dissemination needs and options Sandra J Diehl, Jamie L Crandell Tamera. Analysis ( see Chapter 6 involves small scale trials of programs to perceived! Success of your everyday meetings and travels a daunting prospect team-based health-care setting perceived training needs or new evaluating dissemination strategies dissemination. With other services like ORCID these traditional communication vehicles have largely retained similar functions and during! Notebooks [ 5,6 ] costs versus benefits of such an approach University evaluating dissemination strategies UNITED STATES information back. Not everyone is a core element of open science include links to other short formats! Aware of new and relevant information is termed “ dissemination ” which literally means to... Received over 1 million views that should be rigorously assessed services like.. Goal is usually that the materials are accessible to as large an audience data ''! The issue you are investigating information is termed “ dissemination ” which literally “... Fundamental element of open science MOOC, and computer simulations could be more costly produce...

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